OBJECTIVE
To design an effective wordmark, visual language, and multi-part packaging suite functioning as a family, for a product line.

YEAR
Junior

\\

Butte is a company that offers high-end boot care products and accessories like premium laces to boot-wearers of all stripes. The design solution comprised a rugged yet clean stencil logo incorporated into boxes and labels by way of a die cut, identifying colors for each product grounded with the same field of strong blue and bright green type, and a heritage stripe motif. The final product offering included leather polish and conditioner, a six-piece boot care equipment set, and a three-pack of utility laces.