XO Armor:
spring 2022 part-time position
OBJECTIVE
To apply a newly-received brand logo and language to all aspects of XO Armor Technology’s brand presence, in accordance with the standards and feel laid out in the design agency’s brand presentation.
YEAR
Junior
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XO Armor Technology is an Auburn-based startup that uses innovative software and 3d-printing technology to produce perfectly fitted protective gear for athletes. At the start of the spring 2022 semester, I was asked to come on as a part-time employee for the next few months and guide the implementation of a new brand language that had just been received from an agency. As the sole graphic design resource, I designed information sheets, webpages, business cards, and components of products, as well as giving the social media page a refresh consistent with the updated brand. Here are some examples of the work I produced during my stay.
The product catalog, one of my first projects.
The product catalog, one of my first projects.
The product catalog, one of my first projects.
The product catalog, one of my first projects.
The product catalog, one of my first projects.
The "one-sheeter" sales sheet I designed, reusing and simplifying content from an older version.
This is what the Instagram grid looked like under my direction. I designed every post, using either photos in XO's possession from a past professional shoot or shots from employees' iPhones, and assets from the branding suite.
This is what the Instagram grid looked like under my direction. I designed every post, using either photos in XO's possession from a past professional shoot or shots from employees' iPhones, and assets from the branding suite.